$YELP Yelp Inc Deep Dive and 2025 Outlook
The local advertising specialist has been consolidating for ever
Yelp Inc., founded in 2004 by Russel Simmons and Jeremy Stoppelman, is a traded internet services company headquartered in San Francisco, California. It operates a platform that connects consumers with local businesses globally, covering categories such as restaurants, shopping, beauty and fitness, health, home services, and more.
Yelp offers user-generated reviews, ratings, and detailed business information through its website and mobile app. Key features include search functionality, photos/videos, check-ins, bookmarks, reservations, deals, and gift certificates. Businesses can claim their pages to manage information, respond to reviews, and utilize advertising tools like cost-per-click ads.
Its user base includes over 80 million monthly visitors globally, with 55% earning over $100,000 annually. Consumers rely heavily on reviews for decision-making—98% research businesses before purchasing. Yelp hosts reviews for 5.8 million businesses across diverse categories.
The big questions for Yelp Inc and the stock in 2025?
Can Yelp Sustain Growth in Its Services Segment?
How Will Macroeconomic Uncertainty Impact Yelp’s Core Business?
Can Yelp Defend Its Market Position Against Intensifying Competition?
Will AI and Product Innovation Drive User and Advertiser Engagement?
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