$WING Wingstop Inc Deep Dive and 2024 Outlook

The restaurant chain has been on a strong run and is taking a break

Wingstop Inc. is a fast-casual restaurant chain that specializes in chicken wings. Founded in 1994 and headquartered in Dallas, Texas, Wingstop operates and franchises over 1,950 locations worldwide. Wingstop's core product offerings include classic and boneless wings, tenders, and chicken sandwiches cooked to order and hand-sauced-and-tossed in 11 bold, distinctive flavors. The company also offers signature sides like fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips. The company is currently testing a new proprietary technology platform called "MyWingstop" which aims to provide a best-in-class digital ordering experience and enable greater personalization and customer insights. Wingstop's target market is primarily young, urban consumers who are drawn to the brand's unique flavor profiles and digital-first approach. Wingstop is also rapidly expanding its international footprint, with new markets like the UK, Canada, and Korea.

The big questions for Wingstop and the stock in 2024?

1. Can Wingstop sustain its strong same-store sales growth?

2. How will Wingstop's new technology platform impact the business?

3. Can Wingstop achieve its goal of digitizing 100% of transactions?

4. How will Wingstop's international expansion progress?

5. Can Wingstop maintain its high unit-level economics?

   Recent Deep dive.