Ulta Beauty deep dive and 2025 outlook
The beauty retailer has been recovering from a deep selloff
Ulta Beauty, Inc. is the largest beauty retailer in the United States, offering a wide range of cosmetics, fragrances, skincare, haircare products, and salon services. Founded in 1990 and headquartered in Bolingbrook, Illinois, Ulta operates over 1,450 stores nationwide. In fiscal year 2024, the company reported revenues of approximately $11.2 billion, reflecting a 5.7% increase from the previous year. Ulta's main competitors include Sephora (owned by LVMH), Amazon, and Target's beauty segment.
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