The Trade Desk Deep dive and 2025 outlook $TTD

The ad exchange and network is turning the Q1 corner with a strong performance

1. Company Overview
The Trade Desk is a global leader in programmatic advertising technology, providing a demand-side platform (DSP) that empowers ad buyers to create, manage, and optimize data-driven digital advertising campaigns across various formats and devices. Founded in 2009, it has become a critical infrastructure layer for media buyers seeking transparency, control, and performance in their campaigns. The platform allows clients to bid in real-time on digital ad inventory across channels including connected TV (CTV), mobile, display, and audio. Known for its commitment to open internet standards and third-party integrations, The Trade Desk is often seen as a counterweight to walled gardens like Google and Meta. Headquartered in Ventura, California, it operates globally and services advertisers, agencies, and brands.