$TCOM Trip.com Group Limited Deep Dive and 2024 Outlook

It does not look good for the Online Travel Agency

Trip.com Group Limited is a prominent multinational travel service conglomerate that stands out as the largest online travel agency in China and a major player globally. Established in 1999, the company boasts a diverse portfolio of travel fare aggregators and metasearch engines, including Trip.com, Skyscanner, Qunar, Travix, and MakeMyTrip.

With operations spanning approximately 40 languages and 200 countries, Trip.com Group caters to a wide range of customers worldwide. Trip.com Group leverages cutting-edge platforms to provide seamless booking experiences for flights, hotels, holiday packages, and more. Their commitment to innovation is evident in their continuous efforts to enhance user interfaces and customer support services. The company's success is underpinned by a customer-centric approach, reliability, and transparency, making it a trusted choice for millions of travelers It was Founded by James Liang, Neil Shen, Min Fan, and Qi Ji, the company has evolved into a travel industry leader, driving growth and shaping the online travel landscape with a focus on service excellence and market expansion.

The big questions for Trip.com

1. How quickly will global travel demand recover to pre-pandemic levels, particularly in key markets for Trip.com?

2. How will Trip.com Group's push into new initiatives like airline joint ventures in Hainan, China perform?

3. How will changing regulations and geopolitical tensions impact Trip.com's operations in different markets?

4. What progress will Trip.com Group make in integrating and growing its major acquisitions like Skyscanner and MakeMyTrip?

5. Can they adapt their strategy to navigate these challenges?