$SNAP Snap Inc Deep Dive and 2025 Outlook

The social network is the still stuck in a bad zone

Snap Inc., founded in 2011 by Evan Spiegel and Bobby Murphy, is a technology and social media company headquartered in Venice, California. Its flagship product, Snapchat, is a multimedia messaging app that features ephemeral messaging, allowing users to send photos and videos that disappear after viewing. Snapchat has evolved to include "Stories," which are collections of Snaps available for 24 hours, and "Discover," showcasing ad-supported content from brands and creators.

Snap Inc. produces Spectacles, smart glasses designed for hands-free video recording, and operates Lens Studio, an augmented reality (AR) platform that allows users to create custom AR experiences. The company's technology heavily integrates AR, enhancing user engagement through interactive filters and lenses.

Snap Inc.'s customer base primarily consists of younger demographics, with over 300 million monthly active users as of 2023. The company has positioned itself at the forefront of innovation in the social media landscape by focusing on real-time interactions and user-generated content.

The big questions for Snap Inc and the stock in 2025?

1. How will Snap navigate the evolving digital advertising landscape?

2. Will Snap achieve profitability and improve its financial metrics?

3. Will Snap's pivot towards AI and AR lead to a sustained turnaround?

4. Can Snap effectively monetize its AI investments?