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$SBUX Starbucks Corporation Deep Dive & 2024 Outlook

$SBUX Starbucks Corporation Deep Dive & 2024 Outlook

Revenue has started to rise again, but the stock has underperformed in the last year

Madison Lennar's avatar
Madison Lennar
Jan 29, 2024
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$SBUX Starbucks Corporation Deep Dive & 2024 Outlook
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Even with revenues growing again in the double digits, the stock has performed poorly in 2023 and has not grown in 2024. With earnings to be announced tomorrow (Jan 30, 2024) what are the big challenges for the company?

  1. Can Starbucks retain its market share against growing competition?

  2. Will Starbucks successfully expand its digital initiatives and delivery services?

  3. Can Starbucks maintain its image and address criticism over unionization efforts and sustainability practices?

  4. What is the next big innovation for Starbucks' product offerings and customer experience?

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