$ROKU Roku Inc Deep Dive and 2024 Outlook

The streaming device and ad company is still forming a base and foundation

Roku, Inc. is a prominent American technology company founded in 2002 by Anthony Wood. The company specializes in streaming media devices, smart TVs, and the Roku operating system, providing users access to various streaming services. Roku's product lineup includes devices like the Roku Express, Roku Ultra, and various Roku-branded smart TVs, designed to enhance the viewing experience by directly integrating streaming capabilities into television sets. The company markets its products through major retailers such as Walmart and Best Buy, as well as online platforms, ensuring broad accessibility. The technology behind Roku's offerings includes a user-friendly interface and robust software that supports various streaming services, including Netflix, Hulu, and Disney+. Roku also operates the Roku Channel, which features both free and premium content, further solidifying its position in the competitive streaming market. Roku has expanded into smart home products, including cameras and video doorbells, aiming to integrate its ecosystem and enhance user engagement across multiple platforms.

The big questions for Roku Inc and the stock in 2024?

1. Can Roku return to profitability in 2024?

2. Can Roku maintain its strong revenue growth in 2024?

3. Will Roku's average revenue per user (ARPU) improve?

4. How will Roku compete with Walmart's acquisition of Vizio?

5. Is Roku stock undervalued compared to its growth potential?