$QSR Restaurant Brands International Inc Deep Dive and 2025 Outlook

The quick service restaurant and casual eating place is still struggling

Restaurant Brands International Inc. (RBI) is a significant player in the global fast-food industry. It was formed in 2014 through a merger between Burger King and Tim Hortons, with the subsequent acquisition of Popeyes in 2017. Headquartered in Toronto, Canada, RBI operates over 30,000 restaurants across more than 100 countries, generating over $40 billion in annual system-wide sales.

Its portfolio includes four iconic brands:

• Tim Hortons: Known for coffee, baked goods, and sandwiches.

• Burger King: Famous for its flame-grilled burgers, particularly the Whopper.

• Popeyes: Offers a menu centered on spicy chicken and seafood.

• Firehouse Subs: Specializes in hearty subs and community support initiatives.

RBI leverages advanced technology for operational efficiency and customer engagement. This includes digital ordering systems and loyalty programs that enhance customer experience across its brands. As the fifth-largest fast-food operator globally, RBI targets a diverse customer base ranging from coffee enthusiasts to fast-food lovers. Its "Restaurant Brands for Good" initiative emphasizes sustainability and community support.

The big questions for Restaurant Brands International Inc and the stock in 2025?

1. Will RBI's brands (Burger King, Tim Hortons, Popeyes, Firehouse Subs) maintain sales growth amidst rising inflation and potential economic slowdown?

2. Is QSR stock undervalued or poised for recovery?

3. Does QSR have clear and sustainable growth strategies for each of its brands?

4. Can QSR successfully expand its brands into new international markets while facing geopolitical risks and varying consumer preferences?