$ONON On Holding AG Deep Dive and 2024 Outlook

The shoemaker is moving to all time highs after building a strong base

On Holding AG, founded in January 2010 by David Allemann, Olivier Bernhard, and Caspar Coppetti, is a Swiss company headquartered in Zurich that specializes in developing and distributing high-performance sports products. The company’s product lineup includes footwear, apparel, and accessories designed for running, outdoor activities, and all-day wear, utilizing innovative technologies such as ultralight and stretchable fabrics. On Holding targets a global customer base, selling its products through independent retailers, global distributors, its online platform, and branded retail stores.

The company has gained significant traction in the athletic market, driven by a focus on performance and comfort, appealing to both amateur and professional athletes. On Holding has carved out a niche in the competitive sportswear industry, emphasizing sustainability and advanced technology in its offerings.

The big questions for On Holding AG and the stock in 2024

1. Can On Holding maintain its strong growth trajectory?

2. How will On Holding navigate macroeconomic headwinds and the changing consumer landscape?

3. Can On Holding expand its market share and reach new customers?

4. How will On Holding's innovative technologies and products resonate with consumers?

5. What is On Holding's long-term growth potential and path to profitability?