$ODD ODDITY Tech Ltd Deep Dive and 2024 Outlook
The beauty startup is going direct and gaining share
ODDITY Tech Ltd. is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. With its AI-driven online platform, the company serves approximately 50 million users, deploying data science to identify consumer needs and developing solutions for beauty and wellness products.
ODDITY owns two brands: IL MAKIAGE and SpoiledChild. The company has shown its ability to grow a brand from $0 to over $250 million in online revenues in only 3 years via proprietary technology with IL MAKIAGE. ODDITY has developed several key consumer-facing technology products as part of its technology platform, including POWERMATCH, an AI-powered foundation shade-matching technology. Founded in 2013 and headquartered in New York City, ODDITY operates with an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston.
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