$MAR Marriott International Deep Dive and 2024 Outlook

The hotelier is benefiting from strong US dollar and rich consumers

Marriott International, founded in 1927 by J. Willard and Alice Marriott, began as a root beer stand and has evolved into the world's largest hotel company, operating nearly 9,000 properties across 141 countries. The company offers a diverse range of hospitality services, including accommodations, hotel reservations, timeshare vacations, and car rentals, under over 30 brands such as Ritz-Carlton, JW Marriott, and Courtyard.

Marriott's technology investments enhance customer experiences through innovative solutions like online reservations and loyalty programs, including Marriott Bonvoy. The company's market strategy focuses on catering to various customer segments, from luxury travelers to budget-conscious guests, ensuring a wide appeal across demographics.

With a commitment to sustainability and community engagement, Marriott emphasizes diversity in ownership and operational practices. Its core values—putting people first, pursuing excellence, embracing change, acting with integrity, and serving the world—guide its operations and corporate culture.

The big questions for Marriott International and the stock in 2024?

1. How will Marriott manage its financial health amid rising costs?

2. What strategies will Marriott implement to sustain growth in international markets?

3. How will Marriott adapt to changing consumer preferences?

4. What impact will technology advancements have on operations?