$KVYO Klaviyo Deep Dive and 2024 Outlook

The CRM company is dependent on Shopify for its customers, but will it grow beyond?

Mar 15, 2024

∙ Paid

Klaviyo Inc is a marketing automation platform founded in 2012 by Andrew Bialecki and Ed Hallen. The company's mission was to help businesses leverage customer data for personalized marketing. Klaviyo's platform enables real-time data activation for targeted interactions via email, SMS, mobile push, and reviews. With over 160,000 global brands as customers, Klaviyo offers a customer data platform (CDP), AI-driven marketing tools, automation, predictive analytics, and benchmarks to enhance customer engagement and drive revenue growth.

Klaviyo's focus on unifying data and applications has positioned it as a leader in the marketing technology landscape, driving measurable outcomes and high-value results for its diverse customer base.

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