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$CXM Sprinklr Inc Deep Dive and 2025 Outlook

$CXM Sprinklr Inc Deep Dive and 2025 Outlook

The software CRM maker is stuck in a zone

Sushmita Nair's avatar
Sushmita Nair
Mar 18, 2025
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$CXM Sprinklr Inc Deep Dive and 2025 Outlook
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Sprinklr was founded in 2009 by Ragy Thomas to address the complexity of enterprise customer interactions. They offer a unified customer experience management (CXM) platform that integrates social media management, campaign lifecycle management, customer service, and insights across 30 digital channels. The platform is powered by AI, ensuring consistent user experiences and actionable insights. Sprinklr AI+ enhances productivity and automation across front-office functions using generative AI technologies.

Sprinklr serves large enterprises like Samsung, AT&T, and Meta Platforms. Sprinklr competes with major social media platforms and is recognized for its comprehensive management capabilities. It has expanded its offerings through strategic acquisitions and partnerships, including those with Amazon Connect and Twilio.

The big questions for Sprinklr Inc and the stock in 2025?

  1. Can Sprinklr Sustain Revenue Growth?

  2. How effective will their restructuring and cost-cutting measures be in driving sustainable profitability?

  3. Will Sprinklr's AI-driven customer experience platform continue to gain market traction?

  4. Can Sprinklr accelerate revenue growth in a potentially "choppy" macroeconomic environment?

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