$CPNG Coupang Inc Deep Dive and 2024 Outlook

The eCommerce retailer has growth back on its side.

Coupang Inc, a prominent Korean e-commerce company, offers a diverse range of products through web platforms and mobile applications. Their product portfolio includes apparel, beauty products, home goods, electronics, sporting goods, everyday consumables, and services like fast shipping, same-day delivery, and last-order-by-midnight options.

Coupang's technology-driven approach focuses on enhancing the customer experience through efficient logistics services and a data-driven system to control and improve customer and vendor interactions at all process stages. The company's core product is its e-commerce platform, serving over 200,000 merchants with a full-stack solution for setting up and running businesses, comparable to US counterparts like Shopify and Amazon. Coupang's market presence spans South Korea and Taiwan. Founded in 2010 by Bom Kim, Coupang has grown to become the largest online marketplace in South Korea, with a strong focus on customer-centricity, efficient delivery services like Rocket Delivery, and a commitment to providing a white-glove purchasing experience at an affordable price.