Applovin Deep Dive and 2025 outlook $APP
The mobile ad company is a strong performer
AppLovin Corporation (NASDAQ: APP), founded in 2012 and headquartered in Palo Alto, California, is a leading mobile app technology company that provides software and tools for app developers to grow, monetize, and analyze their apps. AppLovin runs a robust mobile ad network and owns several successful mobile game studios, combining both software and content assets. For full-year 2024, AppLovin reported approximately $4.8 billion in revenue, reflecting around 27% annual growth, driven by its growing AXON ad engine and increased demand for programmatic advertising. Its top competitors include Unity Software, ironSource (part of Unity), and Digital Turbine.
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