$APP Applovin Corporation Deep Dive and 2024 Outlook

Among the best performing so far, but will the fun last?

AppLovin Corporation is a mobile game advertising platform. Their products include end-to-end software that enable independent game developers of all sizes to engage, monetize, and expand their global audiences. The company, headquartered in Palo Alto, California, operates globally with 18 offices worldwide.

AppLovin boasts a significant impact, with over 10,000 developers using their software, $10 billion in cumulative ad spend on their network, 20 billion downloads driven, 10PB of data processed daily, and 2.5 million requests per second. Adam Foroughi, the Chairman, CEO, and Co-Founder, leads the company alongside a dedicated leadership team. AppLovin's technology focuses on app discovery, user acquisition, app monetization, ad creation, audience reach, and customer value enhancement.

The big questions for Applovin:

1. Can Applovin maintain its user acquisition growth?

2. How will Apple's privacy changes continue to impact Applovin?

3. How will the consolidation of the mobile advertising market impact Applovin?

4. Can Applovin successfully expand into new areas?