$AFRM Affirm Holdings Inc Deep Dive and 2024 Outlook
The fintech lender and Buy Now Pay Later company is under scrutiny again
Affirm Holdings Inc. is a fintech company founded in 2012 by PayPal co-founder Max Levchin. The company offers a "buy now, pay later" service that allows consumers to purchase goods and services online and pay over time with installment plans. Affirm's key products include its "Adaptive Checkout" feature, which provides personalized payment options based on a customer's profile and shopping cart, as well as interest-free payment plans like "Pay in 4" and "Pay in 30." The company also offers an Affirm-branded debit card that lets consumers convert debit transactions into installments. The company generates revenue by charging merchants a service fee and consumers interest on their purchases. The company has partnered with major retailers like Amazon, Target, and Apple to offer its BNPL services.
The big questions for Affirm and the stock in 2024
What is the trajectory and growth outlook for Affirm's branded debit card product?
How much have Affirm's pricing initiatives helped drive volume growth in recent periods?
What is the mix of new customers adopting Affirm's core "pay in 4" product versus its installment loan offerings?
How will potential regulations impact Affirm's business model and growth?
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